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Partner in strategie, concepting, visie en beleidsontwikkeling, business (ideeën) development, programma-, platform- & projectmanagement, specialist (digital) marcom, pr, team coaching en management, uitvoering.

Years of experience


Client projects


Established in


Allround in online
and offline strategy

Solving complex issues with the latest skills, insights and techniques in the profession. Targeted mobilization of target groups.

Independent as a 'virtual agency'

An agency without overhead, thanks to the use of a smart and flexible network. Customization and strategy under solid guidance from Kirsten.

Initiator for transformation

A decisive partner that you can count on for a surprising approach, innovative insights, great quality, impact and transformation.

More relevance and results

Increasing adaptive capacity in a changing era. Contributing to SDG's. With Change Collectief you make a difference in your industry.

“Breaking traditions and making the world more sustainable.”

Change Collectief was founded in 2014 as an 'agency without overhead', driven by Kirsten's ambition to help organizations stay relevant in this changing era. As an experienced manager in the field of communications, PR and (digital) marketing, I like to embrace new developments and insights so that I can deliver top quality for my clients. Consider expertise in the field of organizational science, influencing behavior, customer journeys, product and service development, digital transformation, agile management, influencer marketing and growth hacking. I have a lot of drive to make a difference for my clients, whether it concerns the development of visions, ideas and new policies.

Thanks to my flexible formula as a sole proprietorship, I can often respond to the needs and challenges of my customers beyond expectations. I help refine strategy and bridge the gap between vision and execution. I guarantee a full-service approach, with always a unique result. Of course, with state-of-the-art partners who help me achieve the quality I stand for.

Discover here what I can do for you with Change Collectief.

Seeing is believing 😉

No challenge is the same and so I work with different partners on the best end result. From classic communication to branding campaigns and digital growth projects. At the core often the need for essential change or impact. I also coach teams or individual employees to become more result-oriented and I provide (new) tactics for the implementation of a strategy. Together we provide the desired movement.

Campaign 'Living under sealevel'

Strategy/ Online and offline campaign/ Content

Brandidentity Soaclinic

Web / Corporate identity / Socials / Print / Influencer strategy

Assigned via: CF Report, Amsterdam

Future WWTP 'De Groote Lucht'

Public campaign, event communication, promotion

New look for Smile Software, Kader Group

Web / Corporate identity / Growth strategy

Klimaatkrachtig Delfland

Strategy / Branding / Event communication / Video / UX design / 3D work / Social / Printing / Ideation POS materials garden centers

Working at Raetsheren

Homerun / Socials / Content / Video

Assigned via: CF Report, Amsterdam

Travel vaccinations

Update corporate identity / Website / UX design / integration customer journey process

Assigned via: CF Report, Amsterdam

These organizations preceded you:

Do you have a challenge?

A ☕️ is a
a good start 😉



Coaching and strategy

Before you can take the next step, further research often needs to be conducted to test your own principles. I'll work with you to determine what the desired output and results should be. I'll then develop the framework with which we can set the right strategic priorities and make further choices. If certain skills lack in the team, I coach and train on the job or provide a tailor-made program.


Concept and design

Als er duidelijk is wat we willen gaan doen en welk effect we willen bereiken bij de doelgroepen op kennis, houding en gedrag, dan werk ik de benodigde concepten verder uit en zorg dat ze vertaald worden in een ontwerp. Voor het visualiseren werk ik samen met professionele designers of een bureau van jullie keuze. In deze fase worden de ontwerpen voor nieuwe merkidentiteiten, campagnes, websites of originele content geboren.


Production and realization

If the online and/or offline designs require specific expertise in production, I will provide full guidance as a main contractor of the necessary expertise. The type of production is of no concern, whether it involves copywriting, AR/VR, social media, web development, video, 3D objects or printing. I have the necessary experience in all areas and I monitor the output, even if the implementation is delegated within the client's team. If required, I also ensure monitoring of the results and follow-up.

Book a presentation or workshop
that activates!

Activate a group, or create a sense of urgency for C-level professionals? Kirsten is happy to give a presentation or workshop to give insights in the trends and opportunities that are changing your industry. Ask for the possibilities!

  • Up-to-date
  • Futureproof
  • Industry specific
  • Customized
  • Educational

Watch my videoproductions

A story is told with strong content. Change Collectief not only helps you with your strategic choices but also with the production phase. Together with professional videomakers we aim for impact. View a number of productions from the portfolio here.

Change Collectief as change agent?