Online verkoop
Discrete online sale of self-tests
Development of new brand 'Soa Clinic', design and realization of a new SEO-proof online webshop and related online growth and sales strategy.
Soa Clinic - Certainty and anonymity
Client
CF Report/ Mediprevent Group
Launching year
2022
Partner:
Voorts, Bart Ligthart, Blauwe Monsters
Mediprevent group has more than 20 years of experience in selling online self-tests and medical consultations. To expand the service portfolio, they now also wanted to offer self-testing for STDs, in addition to medical consultations.
Kirsten heeft namens CF Report de branding en ontwikkeling van de website en online strategie opgepakt.
Description
Ordering online self-tests is becoming increasingly popular, and Mediprevent has everything to offer in this field regarding STDs. However, the competition isn't light and so a new platform must be rock solid right from the first launch.
The branding of Soa Clinic is designed based on insight into online personas and implemented down to the last detail. Even the packaging of the self-tests is Soa Clinic branded. On social media and through link building and SEA/SEO/Affiliate marketing the market is approached. The marketing team was coached on the job.
Na dit project met succes te hebben volbracht werden ook de andere werkmaatshappijen onder Mediprevent Groep aangepakt om een merkenfamilie te worden. Kirsten is hiervan de trekker geweest.
Looking for a new growth strategy?
Change Collectief takes care of everything and develops the strategy and online positioning from A to Z. Change Collectief may act as main contractor for the necessary suppliers, but can also enter into partnerships with other agencies.